HIGER - CORPORATE VIDEO PRODUCTION

Founded in 1998, Higer Bus Company Limited has grown into one of China’s leading and fastest-growing bus manufacturers. With a 750,000 m² production facility and annual sales exceeding RMB 10 billion, Higer has exported to over 150 countries.

The company has earned numerous accolades, including "Chinese Famous Brand" and a spot in "China's 500 Most Valuable Brands" for 17 consecutive years, with a brand value of ¥89.072 billion. It stands as a national export base and a top player in China's informatized enterprises.

The Challenge

Back in 2018, Higer Buses was at the starting line of its journey into the UAE market.

With only a few foundational projects under its belt, the brand needed a corporate video that would introduce its presence to government bodies, transport partners, and potential investors.

The challenge was to take something rudimentary and new - and present it with confidence, credibility, and future potential.

What we are solving

TomTom Media was brought in to create Higer’s first major corporate film in the region. We focused on highlighting the brand’s core values, clean operations, and early wins - while also visually forecasting where the brand was headed.

With crisp production, confident pacing, and a forward-looking tone, we gave Higer a strong visual foundation that reflected both professionalism and promise.

Even at the introductory stage, we believe a brand’s story deserves to be told with depth and cinematic craft. At TomTom Media, we treat early-stage narratives with the same seriousness as global campaigns - because every brand’s first impression matters.

This project with Higer Buses was a testament to our ability to build powerful brand films from the ground up - visually clean, narratively strong, and timeless in tone.