EMaar | NYE 2020 CoMMERCIAL
Emaar Properties is among the most admired and valuable real estate development companies in the world. Emaar, which has established competencies in real estate, retail and shopping malls, hospitality, and leisure, shapes new lifestyles through its commitment to design excellence, build quality, and timely delivery.
The Challenge
In 2020, the world was indoors -yet distractions were everywhere. Emaar wanted to speak to the modern professional who was working from home, juggling kids, noise, and chaos, while still trying to perform at their best.
The challenge? Show this daily struggle in a way that would resonate with an audience of thousands watching under the Burj Khalifa on New Year’s Eve - and do it without losing the cinematic charm or emotional connection.
What we are solving
TomTom Media conceptualized, scripted, and produced a visual narrative that captured the real frustrations of working from home in a hyper-relatable yet elevated way.
We contrasted the inconvenience of ad-hoc remote setups with the calm, collaborative productivity offered by Emaar’s platform (or alternative space/solution).
The storytelling was tight, humorous, and visually immersive - built to captivate massive crowds and deliver a punchline that people would remember.
Why we stand out
We don’t just shoot pretty frames - we tell powerful stories with cinematic weight. TomTom Media is built on the belief that even commercial work can feel like art. With deep roots in filmmaking and marketing, we craft campaigns that move people and move results.
The NYE 2020 campaign for Emaar was a testament to our ability to balance emotional storytelling, brand messaging, and large-scale spectacle—all within a 60-second spot.
